Husqvarna becomes official groundskeeping partner of Liverpool FC

Yvette Henshall-Bell of Husqvarna

Husqvarna entered a multi-year global partnership with LFC, becoming their official groundskeeping partner and is set to enhance pitch conditions with its equipment

Sports & Parks

Read More: Husqvarna LFC Partnership

22 July 2024

Husqvarna has announced its partnership with Liverpool Football Club.

As part of the multi-year global agreement, Husqvarna will become the official groundskeeping partner of LFC, the first partnership of its kind for both parties.

Since 2021, LFC has been using Husqvarna robotic mowers to maintain the pristine conditions of the green spaces at AXA Training Centre, and AXA Melwood Training Centre, supporting the Grounds management team to ensure that LFC’s playing surfaces continue to be of the highest standard for players.

Through this partnership, Husqvarna’s equipment and solutions will be more deeply integrated into LFC’s groundskeeping teams’ daily routines and pitch upkeep, making it a key part of creating and maintaining optimal pitch conditions for elite level playing and training.

Ben Latty, chief commercial officer, LFC, said: “Husqvarna’s reputation for quality and innovation in grounds maintenance is unmatched, and we look forward to working closely with them to ensure our facilities continue to be maintained to the highest possible standards.”

LFC will help raise Husqvarna’s global profile through bespoke content and activations using its award-winning social platforms, with a combined global following of 186 million.

Additionally, Husqvarna branding will also be featured on the digital LED boards during matches, reaching more than 400 million TV viewers per season around the world, enhancing Husqvarna’s brand visibility and awareness on a truly global scale.

Yvette Henshall-Bell, president Europe, Forest & Garden Division, Husqvarna, said: “We are incredibly excited about the partnership with Liverpool Football Club, a globally recognized and prestigious institution that also shares our values, innovative approach and commitment to sustainability, it is truly a perfect match.

“Together, we bring unparalleled experiences to fans and customers worldwide and we look forward to achieving great things on and off the field.”

Read More: Husqvarna LFC Partnership