Homegrown by Carlton Greetings boosts sales at Ireland’s largest garden centre

Carlton Greetings’ Homegrown initiative is transforming the way garden centres present and sell greeting cards, with personalised solutions that enhance functionality, customer experience, and sales

Retail

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31 March 2025

Carlton Greetings Homegrown initiative is a full-service solution that delivers the ultimate retail experience for garden centre greeting card shoppers.

Offering a comprehensive display planning service, Homegrown ensures complete personalisation towards consumer requirements.

By coupling ongoing sales analysis, merchandising support and seasonal and everyday point of sale solutions with their lucrative retail development programme of innovative, bespoke units – Homegrown works to maximise functionality, customer experience and sales in garden centre environments.

Carlton Greetings latest installation of Homegrown can be found at Johnstown Garden Centre in Naas – the largest garden centre in Ireland.

Since its installation, the standout harmonisation of distinct home branded product and beautiful fixtures has proven to be a success as Johnstown have not only seen a significant boost in sales but received an influx of positive feedback from customers.

While navigating the transitional period between signing the contract and Homegrown being installed, Carlton recognised that action needed to be taken to protect category sales.

Prompting them to work collaboratively alongside Johnstown to stock the existing displays with Carltons own product, while product provided by the previous partner sold through.

This level of attention to detail comes as standard with Homegrown as Carlton Greetings recognise the importance of providing a personalised approach to every installation.

Furthermore, when considering Johnstown’s unique customer profile, Carlton understood the need to incorporate Irish Gallic cards in the product offering and therefore, the arrangement of ‘Hedgerow’ fixtures used were tailored to allow space for existing Irish Publishers to be retained alongside Carltons own brands.

Emma Clarke, store manager & director, Carlton Greetings, said: “A massive thank you to Lee, Peter, and the entire team for their fantastic set-up and support throughout the process. The design journey was seamless, and we were guided every step of the way.

“Since introducing the cards, our sales have seen a significant boost, and customer feedback has been overwhelmingly positive! We are excited to continue working with such a professional and reliable team.”

If you’re ready to grow your greeting card sales, contact the Carlton Greetings team today and discuss how Homegrown can work for you.

Please contact Peter Swan: 08681 67457

Peter.swan@carltongreetings.ie or visit the UK Greetings website

Read More: Carlton Greetings